Core Values and Principles
“Research is to see what everybody else has seen, and to think what nobody else has thought.”
Szent-Györgyi Albert
Innovation
We believe in renewal, that is “in novatio”. We know that the wonderful harmony, the health of the human body can be preserved only by giving the body everything it needs to function perfectly, for which the necessary components already exist and can be found in nature. Our goal is to provide nature’s treasures to those who need them using a new concept and new formulas. For us innovation means introducing new ideas, reinterpreting existing ones and ensuring our continuous professional development.
Quality
For us quality is much more than just compliance with the regulations on dietary supplements. Our aspiration to achieve the highest possible standards comes from within, but we also view it is a prerequisite of our commitment to meet consumer needs. The outer design and content of our products, as well as the quality of our services are in fact the physical manifestations of our know-how and values, stemming from our strong dedication to fulfil the requirements of our partners and customers, and to make sure that they are satisfied.
Primordinal Prevention
Everybody knows that restoring our physical and mental health is much more difficult, costly and exhausting than maintaining it. This burden has a significant impact not only on people and their immediate circle of family and friends, but also on society as a whole. It is our conviction that awareness in itself is not enough; everybody should consciously, actively and constantly work on staying healthy, maintaining their inner balance and harmony with their environment or preventing the further deterioration of their health. We believe that it is our duty to help others realise the importance of prevention and adopt a proactive attitude in this respect.
Synergy
Synergy means supporting and strengthening each other. This is one of our basic philosophies which underpins all our activities. That is why we chose to use the word in our company’s name. Our product development is driven by this principle and to this end we use natural active ingredients with different mechanisms of action, where the synergy of the components can be best utilised. Supporting each other is also an integral part of our relationship with our employees, which we wish to extend to our partners in the medical profession to create successful and mutually beneficial professional relationships.
Evidence Based Nature
We believe in nature’s perfect harmony. We believe that people can only achieve and maintain their mental, spiritual and physical health if they exist in harmony with nature. We acknowledge observations which are built on the traditions of using naturally occurring substances to restore the disturbed balance of our health, however we insist on using natural active ingredients backed by irrefutable evidence from modern science, thus responsibly ensuring the effectiveness of our products. This was the reason behind our decision to choose the expression „Evidence Based Nature” as our company’s slogan.
Ethical Conduct
Ethical conduct is clearly defined by law, its concepts cover human actions and it must be observed by everyone. Ethical conduct, however also has a deeper inner meaning, manifested in doing the right thing, governed by considering the interests of others and serving as the basis of peaceful, civilised coexistence and progressive cooperation. We strive to abide by the written and unwritten norms of ethical conduct, and given our previous studies, we live by and act according to the principle of “Nil Nocere” from the Hippocratic Oath.
Respect for Others
We think that our respect for others originates from our respect for nature, for ourselves and for the work we do. We openly endorse and protect the values we believe in, while respecting and being open to the opinions of others. It is our conviction that respecting and accepting the values of others will help us grow, increase the standard of our work and thus provide more help to those who need us. We hope that this way we can earn the respect of others.
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